Jason Baird: #ScotRef is around the corner and we’re taking the IndyApp to the next level
We are a non party-political communications platform designed for the use of Scotland’s entire grass-root independence movement. A platform where ideas, equipment, campaign strategies and social events can all be easily co-ordinated and shared across the movement’s community group network. Locally, regionally and nationally.
This link gives a detailed explanation of the National Yes Registry IndyApp concept and a full run through of its practical functions
We currently have 107 participating groups on the IndyApp platform and that number is growing all the time. Now that we have completed our latest version1.1 and the groups are beginning to log in their memberships, our urgent task is now to complete the platform to provide each of the groups their own Local forum for discussion, planning and self-organisation. It is this ‘Local Forum’ system that will allow the groups to network with one another as autonomous members on the ‘National Forum’.
To save time explaining what has already been created, why not watch our latest User Demo and download the new IndyApp version 1.1 for free? You can get networked and judge our progress for yourself… This link.
What I will do in this article is concentrate on some of the newly developed strategic and organisational capabilities latent within version1.1, but will require the full completion of IndyApp’s final 2.0 phase to actually become grass-root campaigning reality.
This potential functionality, along with the previously explained national ‘group to group’ networking capabilities, are what our new crowd fund is being held to make possible within our new four month timetable.
Encourage new group formation!
As each user downloads the IndyApp, they register using the first half of their postcode. This allows us to locate each download within a general postcode area, while still ensuring all user addresses remain completely anonymous.
Understanding of our user distribution across the country allows us to compare IndyApp download distribution with our local group network, as it develops during the new IndyRef camapaign. This cross referenced geographical user information can then be used to encourage new group formation wherever there is the potential local IndyApp support to sustain those new groups. By encouraging mass download of the IndyApp among all Yes supporters, throughout the country, areas of high download, but without a local group operating, can be easily identified. A situation easily remedied by contacting local activists and arming them with that new information to open a new group.
Communicating directly with all yessers!
Combining our user distribution capabilities with the IndyApp’s private messaging function will allow ourselves and our participating groups (through their regional admin system) the ability to keep in contact with all those pro-Indy supporters that download the app, but are not yet members of a local group or involved in campaigning. These functions will make it possible to target all yes supporters that download the IndyApp, with very specific local pro Indy campaign messages and friendly encouragement to come get involved. An incredible practical advance on IndyRef1 grass-root campaigning!
Magnifying local campaigning power!
These new capabilities alone (never mind the many other communication advances provided by the app) will obviously increase the local reach and community campaigning power of the Independence movement. It will help encourage early participation in campaigning from all those new supporters that want to help win but are unsure of how to get involved. Especially during the heat and organised chaos of the closing stages of IndyRef ‘New’!
A National Convention
It is also our intention to hold a National Convention of all participating groups, approximately five months from today. This means, under our current rate of growth, we could easily be up to 150+ groups on the day (plus general public). Making this a fantastic face to face grass-root networking opportunity for everybody, as well as a great publicity centrepiece to collectively launch ourselves. This very public collective ‘statement of intent’ will mark Scotland out as the most technically advanced grass-root campaigning nation in the world!
Changed political circumstance?
Snap election or not, Holyrood has declared the new Independence Referendum will be held in 18-24 months from today. Nothing has changed that fact and helping the grass-roots to win this referendum is our complete focus! So, bearing this in mind, it is now a matter of urgency that the entire IndyApp ‘National Forum’ structure is fully completed, working and downloadable as quickly as possible. We propose achieving this within 3 months of our crowdfund successfully ending (4 months from today).
If you want to see the grass-roots equipped with networking capabilities described in this article, like what we have created so far and trust us to deliver again on what we are promising? Then please, give whatever you can to our crowdfund and help make it possible. You are our only source of funding and nothing can be achieved without your committed help. This link.
Thank you for your generous support